Design Activism Challenging Speciesist Child Rearing

Human's exploitation of other animals is deeply intertwined with the modern crisis. The reality for the nonhuman animals we consume is a blind spot in our children's education. Not only are they witheld certain information, but they are also lied to. This thesis explores a reflective approach to animal rights activism targeting children and parents in a try to intervene in the social construction of speciesism. This was done through the design activity of making provotypes, situated in the urban space. It resulted in valuable insights on how parents think about consumption of other animals and how they talk, or not talk, about it with their children. It also opened up for ideas on how to proceed this exploration of how to cultivate children's empathy for other animals instead of teaching them to be speciesists.